Monthly Archives: July 2012

Online Branding Simple Tips

This article is about how to enhance your online branding. Simple information to get you started and what you need and how you can get your online branding working for you.

There are many ways to enhance your branding and branding skills. Some are common strategies that you may find are expensive such as SEO (Search Engine Optimization), PPC (Pay Per Click Advertising), Direct Mail Campaigns and so forth.

To get your branding started you don’t have to spend a lot of money. Start small if the budget isn’t quite ther yet. Always use the Kiss Method.

1. Google

Show Up on Google and Reach more customers with an ad on Google. Start with a free trial.

Branding is all about TRUST…Consumers, businesses and people will look at your branding and read your content and search for you on the search engines. Ultimately if they recognize you, read testimonials or have heard of you by Word of Mouth, they will trust you, your products and services.

Brand awareness is fundamental when it comes to enhancing your online branding and there are many strategies of enhancing your exposure online. You can start with cost effective ways of getting your branding out there, and doing a multiple of techniques that can help increase your Brand Awareness/Brand Recognition.

2. Online Presence

Online is a great way of gaining the right attention, providing credibility on the world wide web and finding the best possible ways to enhance your online branding. Whether your a small, medium or large company, online presence is crucial and you can reach millions of people world wide with the branding of your products and services.

An online presence is one of the strongest attributes of your brand and its well advised that one gets started with their online branding sooner than later. It makes sense right? Just like offline branding, it waits for no one. The process of online branding takes time, and must be achieved much quicker online, due to the potential viral nature of the web, online branding can allow for faster growth than traditional branding might. Because of the time to be indexed, listed, and even searched one must begin as soon as possible.

3. Your website

Having a website to start off with is the first step and equally having a website that is branded correctly, easy to navigate, logical flow of information, juicy content, profile and site map are just some of things that are needed. Remember your website is the face of your business. It represents who you are and what you are about. It needs to look presentable, clean, informative and sticky. Sticky being it needs to grab attention, keep visitors on your website, browsing at what you have to offer.

4. Time To Decide

What is my purpose for my website/blog/blog?
Do I plan to sell products/services online?
Do I need a brochure or a catalog for people to download and print?
Do I need a CMS? (Content Management System) website where I can update my own photos, content, add pages, change colors and so forth. Blogs are great for this!

5. Do I want to generate leads and sales from my website?

Think about how you want to brand yourself online to your customers/clients.

6. Search Engine Optimization

There is no use in having a well-branded, beautifully displayed, easy to navigate, logical flow website/blog and great products/services if it’s not easily found on the Major Search Engines.

Your website/blog must be built with Search Engine Optimization practices in mind. If it isn’t, you’re wasting your time and money only building a website/blog/blog that will be uploaded into the never never land of the world wide web. We all know that consumers use the internet on a frequent basis and will look for products/services via search engine channels (Main ones Google, Yahoo, Bing and MSN). If you are not listed, consumers may not trust or find you as a credible source, therefore loosing potential leads and sales.

7. Start Your Own Blog and be Exclusive

This is a great tool that can compliment your online branding efforts. Blogs are great to write extra content about ideas, thoughts, strategies, powerful tools people would be interested in and any other related business factors that you can contribute to. Blogs provide a great platform for you to engage with your customers online (New and Potential) and connect/inspire your readers with great information. With great technology such as the RSS Feeds, this allows your material to be upload onto a RSS Feed, reaching more potential customers that are interested in what you have to say. Blogs can easily be incorporated into your website.

8. Use Competitions – Word of Mouth – Incentives

Take advantage of increasing your web traffic, leads and sales by discussing something that is happening in your business online. Have an area on your website/blog that can showcase a competition or incentive….then post it on your blog in more detail. Word of Mouth is still and will be a very important factor when it comes to enhancing your online brand presence, so create a viral buzz online that others will talk about e.g. Free Seminar, Free Consultation, Webinars/Webcasts and so forth.

If you haven’t done so already, join Facebook, Twitter and LinkedIn. It’s a great way to post, tweet and relationship with your competition. Create a viral buzz to people that may be interested in what you are offering.

9. Build your Online Brand

Get to know your target market. Understand who they are, what they like/dislike, what are they searching for, needing, wanting.

Set up your website/blog with the target market in mind.

Keep your communication consistent in content, message and tone to minimize confusing your customers.

Utilize an effective SEO (Search Engine Optimization) plan that will increase your search ranking and generate traffic of leads and sales to your website/blog. Build your reputation, be a credible authority and enhance your online branding through great strategies that will get you noticed online.

Happy Marketing,

Gerry Schroeder

Skype: gerry.schroeder
Office: 705-524-1286

Gerry Schroeder is an expert online and offline MLM marketing coach in the Network Marketing Industry. He assists others with creating their true wealth working from the comfort of their home.

Network Marketing Success, Internet Marketing Strategies, Profit Exploding Skill Set Mastery Training, Attraction Marketing Simplicities, Lead Generation

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