Recruiting in Network Marketing

There really are many ways to recruit or prospect in Network Marketing. What I want to share with you in the post, is the right way to do it. The professional way. That will allow you to develop a long lasting partnership in your business.

When I first started in my Network Marketing career, I would let anyone join me in my mission to become successful. Was I right, or was I wrong?


In Network Marketing there really are two factors that are important. The company you select to work with and the products or services they have for you to market. You can’t change either of them. You have selected a specific company for a reason, and that is the company you will be building your Network Marketing business with, right? Of course you can have multiple income streams, or in other words multiple companies to work with (I suggest a maximum of 2 or 3). You can also have maybe only one company and perhaps a marketing system that allows you to generate income to grow your primary business. These are called funded marketing systems, or funnel systems.

Actually I am working on a complete system with some top marketers, so watch for it. Second Income Coach (SIC) will be turning some serious heads when it comes to funded proposals or so called funnel systems.

Now there is another important point that most newcomers and even the veteran Network Marketer forgets. You get to decide who you want to work with. Stop trying to sign up everyone you talk to. Find out who you are, and what kind of culture you want to develop in your business and in the people you want to work with. Develop an interview process that steps people through the right hoops and out the end as a qualified partner.

So let me get you started on some top ways to recruit or prospect for MLM!

Should you lie and tell people how easy it is to build a downline? All they have to do is to get 3 people…right? Should you continue to chase down friends and family and harass them to join your business, when they are totally disinterested?

There are many methods and techniques for recruiting and prospecting, and some of them really turn me off. But regardless of what you see the amateur marketers do, there are better ways to recruit and it can actually be fun.

First, the primary thing that you should keep in mind is to find individuals who are actively seeking the answers to a problem that you or your product solves. These people are called your target market. For you to get them, you must focus on a certain area called a niche. After you find out what they want, you place yourself in front of them as an expert using either online or offline methods.

The second consideration is to prepare your offer to your target market. Why should they buy from you? Your offer must be attention-grabbing and have the “what’s in it for me” factor so they will be so interested, that they will want to know more of what you have to offer. This will give them the incentive to take action, which in turn increases the bottom line….your income!

Third, have an effective follow-up system so that you can educate them more about your business or product. The more information that they possess, the less objections you will have when it’s time to close them on the sale.

Fourth, give the prospect social proof. This can come in any form, but the bottom line is that you must have an action plan that will secure their well being. Nothing in the world is better than showing someone the HOW TO. This demonstrates that you are an expert and will lead them to success. It will also answer any fear that they may have
about falling through the cracks and being left alone to struggle.

These are some of the top ways to recruit for your Network Marketing business. Keep them in mind and apply them for a more successful recruitment process.

Consistently recruiting hungry prospects into your business can be challenging at times. Everyone deserves to follow a mentor who has left a clear success path. Join my newsletter for strategies and training classes, that will take your income to the next level.

Happy Marketing,

Gerry Schroeder

Skype: gerry.schroeder
Office: 705-524-1286

Gerry Schroeder is an expert online business builder and MLM marketing coach in the Network Marketing Industry. He assists others with creating their true wealth working from the comfort of their home.

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One Response to Recruiting in Network Marketing

  • Dina Alsop says:

    I just started reading your site – thanks for writing. I wanted to inform you that it’s not displaying correctly on the BlackBerry Browser (I have a Tour). Anyway, I am now subscribed to the RSS feed on my PC, so thanks again!

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