Secrets to Creating a Great Autoresponder Letter Series
Your autoresponder letter series, when written properly, will make you some serious money on the Internet. Studies have proven that most consumers buy only after repeated exposure to a product. This repeated exposure helps you to gain their trust enough to buy from you. I like to call this the KLT Factor (know like and trust). Zig Ziglar, professional sales trainer says, “It takes people 7 to 11 times before they buy”. This is why an autoresponder is so critical.
Having an autoresponder system is the hassle-free, automated way to put your product or service in front of interested buyers enough times to move them from “thinking about it” to actually “purchasing it”. There must be a form (to capture peoples name and email at least) on every page of your site to show how a visitor can opt-in for further information. Perhaps to join your ezine, newsletter or any incentive you can think of to get them to sign up to your autoresponder series.
I’ve put together some tips on creating autoresponder messages. You’ll learn what to say, how to say it, format it and avoid having your messages sent straight to the DELETE/SPAM folder unread.
Here’s a breakdown of what your messages should contain.
1. Subject Line
The subject line is the first thing people see when they receive your message. It must be compelling enough to keep them from deleting the message unread. Learn everything you can on how to write good headlines, but don’t use hype. Since the person receiving this message has requested it, keep the subject on topic. Use powerful words like secret, but keep the subject line on topic……”The Secret to Autoresponder Writing”. Do you think that would get your attention?
2. The Opening Sentence
Keep this true to your subject and write it to be the most exciting. The idea of the first sentence is to get the reader to read the second sentence and so on. Expand on it without hype or pressure. Don’t mention the sale pitch, or tell them they must buy your product. Keep it promise based. For example…tell them what they will learn or gain via the information or service you offer. People buy on emotion and what’s in it for them.
For example say your subject was: Thank you ~ Name~, here’s the secret to earning a living at home. Your opening sentence might be something like this: “You’re about to learn the secret strategies I use to make a full time living from my home.”
3. Introductory Paragraph
Explain in a concise paragraph exactly what your product will do for the reader. Tell them how your product or service will assist them. Avoid using ALL CAPS or excessive punctuation!!! This looks amateurish and, in the majority of cases, gets your message deleted.
4. Sub-Headings and Further Information
Write bullet point type headlines with either bold letters or put lines above and below them to set them apart. Then expand on these headings in a paragraph or two underneath them.
==============================
THIS WILL BE YOUR SUB HEADLINE
==============================
With more information below it…
5. A Call to Action
After you’ve finished your sub-headlines and the corresponding information, use a pre-closing paragraph to tell the reader exactly what you want them to do. “Click Here” to download this information instantly! or Click the link below, fill out the form to have this ~~Product~~ delivered to you immediately. When possible, point out the uniqueness of your product. Is it priced lower than competitors? Is it the only one of its kind? Is it a limited time offer? You want to create a compelling reason to buy your product/service. Keep it honest of course. Don’t make something up just to get better results.
6. Closing Paragraph
Thank them again and also sum up what will be in the next message such as: “Watch your email in the next few days for a great thank you gift,” or, “I’ll have a free chapter, from my ‘make a living at home’ ebook, for you in a few days,” etc.
7. DISCLAIMER
This is a short paragraph to remind people they’re receiving your message because they asked to be on your list. It will help prevent them from clicking on the “SPAM” button if they decide they aren’t interested in your product, and keep your autoresponder and Web site off Internet blacklists.
8. Unsubscribe Link
This is critical to a successful autoresponder campaign. You must give subscribers the option to discontinue receiving messages from you, or your messages will be labelled as SPAM. Most autoresponder services offer an automatic unsubscribe list for all your autoresponder series. All you have to do is make sure to include the link in your message.
One of the most powerful ways to get more traffic to your site can be your autoresponder series. Your well-crafted messages can send people in droves to your site to check out what you have to say. Just make sure you give them a good reason to go there, and great reasons to keep coming back and you will build a rock-solid autoresponder campaign that keeps your profits rolling in.
A quick tip on how to format the messages… with today’s advances in email, HTML is a good option if your autoresponder system allows it. Another option is to use both plain text and HTML so if a person has HTML turned off in their email software, they’ll receive the text version. To make your letters appear uniform (and to avoid the auto-wrapping many autoresponder systems use), don’t use more than 50 characters per line.
Kick start your campaign by offering a free report or e-book via a lead capture page with your autoresponder signup form attached to the autoresponder letters you create. It will keep a nonstop flow of people receiving your letters and coming to your site to buy your products.
GVO is a great place for more than just autoresponders. Make sure you take the time to look.
Happy Marketing,
Gerry Schroeder
http://www.gerryschroederonline.com
Skype: gerry.schroeder
Office: 705-524-1286
Gerry Schroeder is an expert online business builder and MLM marketing coach in the Network Marketing Industry. He assists others with creating their true wealth working from the comfort of their home.
Get your free Secrets to Marketing in 12 Steps. Just fill out the form above.

The Benefits of an Autoresponder
Are you getting frustrated trying to keep up with replies to the mountain of e-mails that almost overflows your in-box every single day, well then, you’re ready to understand all about autoresponders.
People expect prompt replies to their e-mail inquiries. Think about the emails you personally send out. Don’t you, 99% of the time, want the recipient to reply back to you fairly quickly? Unless you can figure out how to man your emails 24-hour a day, you have a problem. The good news is an autoresponder is an inexpensive method of quickly responding to e-mails. What these programs do is automatically respond to incoming e-mails as soon as they are received.
E-mails are essential to your business for many different reasons.
Most importantly, these invisible e-mail voices give you their feedback about your website—for free! However, if you spend all your working hours answering these e-mails, how are you supposed to run your business?
The answer is simple: use autoresponders. Autoresponders are programs that automatically respond to your e-mails without you so much as having to click on your mouse.
There are a number of good reasons why you deserve an autoresponder besides just answering your e-mail. For example, autoresponders can be used if you send information about your services or products, price lists, or if there are repeated questions asked across large numbers of e-mails. Maybe you want to offer your site visitors a special bonus of some kind, such as advice or relevant articles. All of this can be handled by an autoresponder. Additionally, you can advertise your business and then build stable relationships with your customers by using autoresponders (this is KEY!).
Autoresponder products vary in functionality. From software that runs with your e-mail program, to a specialized script that runs on your web hosting company’s server. The email based product may use a web page form or simply operate with your e-mail account, which is programmed to send out a standardized message whenever an e-mail is received. The message is sent to a particular script or e-mail address.
Autoresponders like ERESPONDERpro can do more than simply send out standardized messages. They can send out an unlimited number of follow-up messages sent at predetermined intervals of time. For example, you can set your autoresponder to send out a new message every day for as long a period as you desire.
On the Internet, the SIZE of your list matters. The bigger the better.
I hope I didn’t offend anyone…..:)
There are numerous companies who offer autoresponders free of charge. Your website hosting company often provides autoresponders as a free service. If this is not the case with your web hosting company, there are numerous companies who offer this service for a small fee, or free of charge, providing you attach an advertisement for their company to your e-mails. When your list begins to grow, you won’t want to use a
free service anymore. However, these companies will continuously charge you more money as your list grows.
To personalize your autoresponder messages, you can attach a signature. Signatures in this case are much like business cards. You can include your name, company, all your contact numbers and addresses, and a brief message. You can see an example at the end of all my posts. It’s a good idea to attach a signature to every e-mail that is sent out. This works as a repeated reminder of your business identity every time a customer sees it. The more they look at your signature, the more likely your company will spring to mind when your particular service or product is needed.
You can create a standardized signature that every employee in your business uses, or you can go wild, and let every staff member create their own personal signature. If you are an online marketer, be creative. Of course, like everything in life, there are some rules and guidelines to creating a personal signature.
Keep the length of your signature between four to six lines of text, with no more than 70 characters in a single line. Make sure that your e-mail program does not cut off your text! The content should include your name, your company name, your e-mail address, fax number, and any other contact details, such as 800 numbers. Lastly, always include a short personal message about your company. It should be a subtle sell of your services or your products, and possibly your company’s reliability and longevity.
Another specialized use of autoresponders is to create courses that you can then offer your site visitors for free. You must choose a topic in which you are an expert and that precisely targets your potential customers.
Once you have carefully chosen your subject, divide it into a number of different sub-topics. Then offer your site visitor a free 10 or 15 day course, each day offering a different sub-topic. The first topic should always be a welcome message to your site visitor and an explanation about what is to follow. Your explanation should be enticing, getting the point across that you are offering free, quality information that your target audience will find of great value.
With every lesson, include the number of the lesson, the topic title, information about your company and its services or products. At the end, include a few blurbs about the next lesson to entice the subscriber to continue on. Make sure each topic is packed with essential and valuable information, and leaves the visitor drooling to know more. Otherwise, you may lose them in the very beginning.
Of course, you have to write up your course before you can offer it. Once you have done this, and gone over the material carefully, employing a professional writer or editor if necessary, you must transfer your text to your autoresponder.
There are a number of quality autoresponders you can try out for a free or low-priced trial. I recommend ERESPONDERpro, you can test drive it for only $1. You can also go to Google and search ‘autoresponders’, then sign-up for your chosen autoresponder. Remember, almost all paid autoresponders will charge you more money as your list grows, but not ERESPONDERpro.
E-mail is an excellent marketing tool; it is inexpensive and it is fast. Use it to advertise your business by choosing your e-mail address carefully. Your website or Blog should contain different e-mail addresses for different contact requests. For example, use info@yourdomain.com for information requests, or sales@yourdomain.com for questions about sales. It’s a good idea to set up one for the owner, such as president@yourdomain.com. This presents your company in a personal, approachable light and insures that direct contact is provided.
Autoresponders are an effective and powerful marketing tool, allowing you to make contact with thousands of potential customers. This is an invaluable asset considering how many potential customers you usually have contact with before you make an actual sale. Essentially, an autoresponder allows you to automate part of your marketing campaign.
Happy Marketing,
Gerry Schroeder
Skype: gerry.schroeder
Office: 705-524-1286
