Direct Sales and the Direct Selling Industry is Booming

No matter what you refer to it as….MLM, Network Marketing or Party Plan the Direct Selling Industry is booming. And I am proud to be a part of it. Today it’s a profession that contributes billions of dollars annually in direct sales throughout the world in retail and wholesale. Mostly based as commissionable to those who pursue it as a business or profession.

Just 10 years ago, annual direct sales world wide was right around $85 billion, with approximately 47 million people participating as direct sales associates. Today as indicated by the Direct Selling Association (DSA) President, Mr. Joe Mariano, the numbers are much larger! It has now almost doubled to $150 billion in sales globally and 90 million direct selling associate’s worldwide. And in my opinion this growth won’t stop. The opportunity in the MLM, Network Marketing, Party Plan or Direct Selling industry is better today than it was 10 years ago.


Well, because of the Internet of course!

Social Media and younger entrepreneurs are causing an incredible insurgence in growth. However the “Know Like and Trust” Factor must still be enforced. Relationshipping and friendshipping and not bullshipping people is key! We must stay true to the industry of utilizing proper training, mentoring and coaching to allow people to succeed. Personal Growth and Development in the Direct Selling Industry is unlike any other educational platform available. And it works if you work it!

This industry is no longer a Baby Boomer industry. The Direct Selling companies growing and attaining great success are those who speak to and appeal to younger audiences. Those who don’t will be left behind or perhaps end up out of business. And this all comes back to selling. Selling is a thinking persons game and can’t be one dimensional.

If they do this….you do that. If they say this….you say that. This kind of marketing training doesn’t work today.

Marketing today, especially in the Network Marketing, MLM, Party Plan Direct Selling industry is about being social. Having fun, and showing people how to have fun and create an additional income while doing it. Through webinars, webcasts, telecasts, blogs, conference calls, social media, personal contact and even through in-home parties. By utilizing the many platforms available, you will definitely appeal to all demographics.

And in my opinion this is what makes a good Direct Selling company GREAT! Don’t get me wrong….if the tools aren’t there to be utilized, then be a leader and create them!

The Direct Selling industry is a place where the average person can create an above average income. And we must understand that even though we are in business for ourselves, we are also representing the Network Marketing, MLM, and Party Plan Direct Selling profession. And we must do so with the utmost of professionalism. We must have our CHI (Character, Honesty and Integrity) always in the right place and treating our customers and business partners fairly and respectfully.

This industry is a 3-5 year plan. Don’t let anyone tell you otherwise. And it can create the kind of lifestyle you deserve. It may take some longer, while others faster. And it’s a team business. It’s not something you can do alone. Network Marketing, MLM and Party Plan Direct Selling will continue to grow and become more well known as the years go by and those who embrace it as a profession, and treat it that way, will grow and prosper making life better for themselves and others.

Happy Marketing,

Gerry Schroeder

Skype: gerry.schroeder
Office: 705-524-1286

Gerry Schroeder is an expert online and offline MLM marketing coach in the Network Marketing Industry. He assists others with creating their true wealth working from the comfort of their home.

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