Multiple Streams of Income – It’s the furture of Network Marketing

According to a recent survey, over 80% of the population are doing it all wrong! They are banking their entire livelihood on a single income. What would happen if that one income stream is disrupted, how would your financial situation look?

Financial experts say everyone must have financial diversity. They understood the risks of only having a single source of income and have written many books and articles explaining that risk. Now you can do this by having another job, or by starting a business. Unfortunately, a large percentage of the world still doesn’t understand the concept of having of business they can work from home. They understand the need for more money for the future and feel investments will get them there. Really??? I mean come on……bang your head against the wall. Here’s the reason people don’t start a business from home……they are afraid to deviate from the status quo for fear of alienating their friends and family.

Many of the decisions people make throughout their lives are predicated on their upbringing. They have been taught to do what their leaders (parents and grandparents) are doing and not to try new, risky adventures. This concept has its roots in early creatures where survival of the individual was necessary for the good of the group. The larger the group, the better the chances of surviving an attack from predators or other clans.

Oh, sorry about the history lesson……. :)

The risk of this style of upbringing is that new concepts are considered exceptionally risky, whether they are or not. Because your friends dictate what is acceptable and unacceptable, new thoughts are quickly ridiculed and dismissed. It takes an unusual amount of effort to share an idea of a home based business with your family and friends. Not that the idea is good or bad, it’s just different and that is unacceptable.

In today’s world, it’s still about working a job for 30 or 40 years and retiring. People who moved between jobs were called job-hoppers and usually felt the wrath of their family and friends. They were ridiculed for failing to stay in that one position. Whether they were able to improve their lifestyle was irrelevant. They were different and that was really not the norm.

People who work in Direct Sales, Network Marketing, MLM, Affiliate Marketing, or Internet Marketing seem to be the people that are disliked the most. Because of the quantity of true scam artists, the salesman is considered a scam artist whether he/she is legitimate or not. These salesmen, because of their nature, are also people that understood the benefit of having multiple products to sell. That way they almost always have something of interest to everyone. This allows them to make a sale when other people that don’t have multiple products to walk away empty handed.

People have to be educated!

Unfortunately, because this concept is different from the traditional, single income source, many people today still don’t understand. They don’t understand that multiple income streams will allow fluctuations in the market to occur without impacting the total income. The more streams of income that exist, the better the chance of having your lifestyle survive market changes. You don’t have to panic because something changes. You also have less financial risk of being laid off or downsized because you are not dependant on only one income source.

The vast majority of today’s marketers are now beening taught to develop multiple income streams for the reasons listed above. They will have a more stable financial picture. They usually will develop a larger gross income. They tend to have a standard of living that is higher than the people around them. Usually they will be risk takers, chasing the new opportunities that come on the market to try and grab their piece of the pie before it gets out to the masses.

Today’s marketers are living in the best financial times. They have the opportunity, and because of online marketing, the total number of opportunities available is almost mind boggling. Any marketer that does not have at least three different income streams is missing the boat. Only marketing a single product or service is grossly inefficient and limits your total income potential. As with the true direct sales person, the more products one can offer, the better the chance of putting money in your pocket.

Happy Marketing,

Gerry Schroeder

Skype: gerry.schroeder
Office: 705-524-1286

Gerry Schroeder is an expert online business builder and MLM marketing coach in the Network Marketing Industry. He assists others with creating their true wealth working from the comfort of their home.

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